Forget the Corona-crash – any activist who devours a large portion of America’s adored dining colossus The Cheesecake Factory (NASDAQ: CAKE) is in for a sweet potential payday. The Cheesecake Factory was incorporated in 1992 and went public in September 1993, with a listing of $3. Now trading at $30 (even after the damage to the industry wrought by Covid-19), it’s not done too badly.
However, with a monster menu of 21 pages and over 250 dishes made from scratch every day (including 34 varieties of cheesecake and other baked desserts), The Cheesecake Factory is in dire need of restraint. Any seasoned activist should be able to go in and wow 73-year-old creative genius Chairman, President, and CEO David Overton with bright forward-thinking ideas for his 38,00-strong and supported workforce.