News & Press

Don’t Fear Technology – Embrace the Machines

Written by Eugene Gordiyenko | Jun 2, 2017 4:00:31 PM

Machines are here and live. Don’t kid yourself. Did you know that soda vending machines are being price manipulated now per the temperature outside? When it’s hot, these machines price the item higher. Well, it stands to reason that the hotter it is, the thirstier you become, the more likely you need to replace the lost fluid and let’s face it, we’ve all bought that $5 (normal price $1) bottle of water in desperation, right?

We are all aware that prices are manipulated these days. The supermarket food shelves, where there are more deals on a Tuesday and Wednesday (so my wife says), seasonal items and of course air fares, where each one of the 350+ passengers could all be paying a different price. The one that still gets me are haircuts. I know it’s not tech, but I don’t know many industries (apart from the airlines) where you are getting the same exact product and the price is so vastly different.

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