Elon Musk and his brother Kimbal hit headlines last week when they respectively sold $8 billion and $109 million of Tesla shares. That sort of behaviour can serve as a price signal for investors, according to George Muzea, who tracks when directors and employees buy and sell shares in their companies.

“Insiders are basically value investors,” he said, speaking at the Edge Group‘s investing conference in London, which was raising money for Alzheimer’s research. “They buy into price weakness and sell into price strength.” For over 40 years, Muzea has tracked insider activity to make better investment decisions. In that time, he’s advised the legendary investor George Soros and even hosted his own TV show, the ‘Muzea Insider Report’.

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